EZINE SOLO ADS
Ezine solo ad marketing options and advice.
 Ezine
Solo Ads
By Kelly Land, © 2005 - 2008, All rights reserved.
Ezine solo ads are a fabulous way to get the word out about your product or
service.
As a WAHM, working almost exclusively on the internet for 7 years, I understand
that marketing budgets can be slim (if at all), and making the wrong advertising
choice just isn't an option.
Since way back, I have used ezine solo ads to help market my websites or any
product/company that I have been involved in. Even before I had my own ezine
with 20,000 subscribers - I used other ezines to target my market and my
advertising dollars. With only $100 or less for my promotion budget to spend
each month, I had no big pie-in-the-sky dreams of reaching millions. Most "ad
blaster" software isn't worth the time of day. I wanted "real" results.
And of course - $100 these days would be absolutely nothing in advertising
online. The internet has become so popular and such a major advertising venue -
that $100 will not get you much at all. Sad truth.
When examining your next marketing move, give ezine solo ads a good hard look.
It might be just the right ingredient to add to your next marketing campaign.
Do some research and find ezines that would cater to your target audience. If
you're product or service appeals gardeners -- then you might do a search for
"gardening ezines" and see what comes up. Keep digging until you narrow your
search down to the most quality fit.
Of course it would be exciting to have huge marketing budgets like the bigger
corporations and companies do, but most of us just cannot shell out huge amounts
of cash - so before you decide to take out a home equity loan for an ad -- test
the waters with smaller venues and see how it works out. If you get good results
and your business starts to grow, so will your marketing dollars.
With each small, successful step - you can build a bigger, well-oiled
advertising machine. Ezine solo ads can play a pivotal role in that success.
I have many advertisers that started out with me in the very beginning. Way back
when I only had 200 subscribers to my weekly ezine. (We all have to start
somewhere!) I offered solo ads back then for $2 a pop.
I have kept my rates very competitively low. Today, with more than 20,000
subscribers -- my rate is only $50.00!
I try to keep in mind that my advertisers are typically working with smaller
budgets -- and I want to work with them and help them get the exposure they
need, without draining them of every penny they bring in. More costly, doesn't
always equal more results.
Start out small, read up on copywriting and do your research for quality ezine
solo ads that are affordable. You won't regret putting in the time if you find a
true solo ad gem!
Remember to not put all your eggs (or advertising dollars) in one basket,
though. Of course ezine solo ads can be a successful piece of the puzzle when
sharing your product or service, but you'll want to venture into other marketing
venues as well. Old fashioned offline ads in newspaper, local town tooter type
papers and more can also be affordable and reasonable ways to build your
customer base.
There are always national options too in magazines and the like. But they are
going to be extremely pricey even for a small spot in the back of the magazine.
I've used internet options like AdWords as well. Finding niche keywords, that
aren't expensive per click are the only way to go with this type advertising in
my opinion. Some keywords can be so highly competitive that you can go through
$500 in clicks in half a day!! Be careful. Find niche words with a high click
rate and you have found GOLD with this type ad placement.
Bottom line is planning your marketing campaign and budget and sticking with it.
Never get all crazy after reading an advertising option that promises
unbelievable audiences. Chances are - it's more fluff than substance. Walk away
after you've read something like that and just think about it. if you still want
to go for it after careful consideration - then try it.
I recommend starting with a few targeted ezine solo ads to get your feet wet,
and go from there!
Read more about solo ads.
Copyright 2005-2008. All rights reserved. Any reproduction of this article in
whole or in part without written or verbal permission is strictly prohibited.
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